Our Story & People


Eat My Logo is now housed in an 9,000 square foot bakery and every week our team create tens of thousands of Edible Logo Branded products that are sent to hundreds of locations across the UK and beyond.

We are very proud of our bakery where we use a combination of high tech equipment and good old fashioned people power to make the best products we can to help you promote your brand in a fun and tasty way. Please have a look at our short video showing you what goes on inside the Eat My Logo factory

Eat My Logo’s mission is to make Make Your Brand Tasty! and we do this by creating the best quality cakes, cupcakes and biscuits that are branded with your logo or message. Please see our independent REVIEWS site to see what our customer say about us.


Meet the Eat My Logo Team

Our team work hard every day with big smiles on their faces and we are very proud of them all.

Every week our sales team deal with hundreds of enquiries from new and regular customers across the UK. These enquiries result in orders for tens of thousands of bespoke of edible branded products which our bakery team produces to be sent to hundreds of UK locations on a daily basis.

As a business we are really passionate about developing the Eat My Logo team and giving opportunities to young people. Seven of our current eleven strong team all joined us as apprentices and some of these now hold supervisory roles within the business.

Eat My Logo Founders

Management Team – Ruth and Andrew Poar

Eat My Logo was formed when in 2014 a local businessman came into Ruth Poar’s Celebration Cake Shop and asked for some logo branded cupcakes to promote his business. This order sowed the seeds for what was to come next and shortly afterwards Eat My Logo was born.

Before Eat My Logo Ruth was a primary school deputy head and then the owner of her Celebration Cake business called Cakes By Ruth and Andy worked in various corporate sales and management roles in the Telecoms Industry.

Since 2014 we have learnt masses from launching Eat My Logo and turning our business into the UK’s leading supplier of baked edible promotional merchandise. People often ask us about the challenges of running a business as a husband and wife team, but to be honest it has been a great experience for both of us. Honestly!!

Sales & Marketing Team

Our friendly and helpful sales team of Andy, Daniel, Amy & Kristina will help you choose the right product for your event.

Amy and Daniel joined us on Digital Marketing apprenticeships and have remained with the business ever since. Amy and Daniel’s roles covers sales and marketing, and Daniel is responsible for some aspects of Business Development. Kristina joined the team in January 2021, and has been a key member ever since!

The team take great pride in ensuring that all enquires are dealt with quickly and efficiently and we always get fantastic feedback about them from our customers.

Production Team

Our production team work hard every day baking tens of thousands of cakes and biscuits as well as printing all of the icing toppers to brand them up.

Ruth Poar oversees all of our production and ensures that our fantastic team bake, decorate, pack and dispatch your orders on time every day. They are always first in and the last to go home!

Becci, Georgie, Robert, Kirsty all initially joined us as Food Production apprentices and along with Faith and Megan they all work hard to make sure your brand looks and tastes great!



We are proud to be a Chorley business, please see this video showing the wonderful area where your products are made.

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