Our Story & People

Our Background Story

In 2014 a local businessman came into Ruth Poar’s Celebration Cake and asked for some logo branded cupcakes to promote his business. This order sowed the seeds for what was to come next and shortly afterwards Eat My Logo was born. Ruth’s husband, Andy, joined the business and together they have overseen expansion from a local cake shop to an award winning business with selling products to many of the UK’s best known businesses.

Eat My Logo is now housed in an 8,600 square foot bakery and every week our team create tens of thousands of Edible Logo Branded products that are sent to hundreds of locations across the UK and beyond.

Eat My Logo’s mission is to make Make Your Brand Tasty! and we do this by creating the best quality cakes, cupcakes and biscuits that are branded with your logo or message. Please see our independent REVIEWS site to see what our customer say about us.

Our team work hard every day with big smiles on their faces and we are very proud of them all. As a business we are really passionate about developing the Eat My Logo team and giving opportunities to young people. Seven of our current eleven strong team all joined us as apprentices and some of these now hold supervisory roles within the business.

Management Team – Ruth and Andrew Poar

People often ask us about the challenges of running a business as a husband and wife team, but to be honest it has been a great experience for both of us.

Before opening her celebration cake shop in 2013, Ruth was a primary school deputy head and is a great trainer and organiser as a result. Ruth makes sure that our operation runs as a well oiled machine and that we are geared up to deal with the exciting challenges our customers throw at us.

Prior to Eat My Logo, Andy worked in various corporate sales and management roles and now oversees the sales, marketing and finance side of the business as well as planning where Eat My Logo will go next.

Sales & Marketing Team

Our friendly and helpful sales team of Meg, Daniel and Amy will help you choose the right product for your event.

Meg (in the middle) is our Sales Supervisor and is our longest serving member of staff. Meg joined as an apprentice in Ruth’s cake shop and has worked in every part of the business over her time with us.

Amy and Daniel joined us on Digital Marketing apprenticeships and their role is split between sales and marketing functions.

The team take great pride in ensuring that all enquires are dealt with quickly and efficiently and we always get fantastic feedback about them from our customers.

Production Team

Our eight strong production team work hard every day baking tens of thousands of cakes and biscuits as well as printing all of the icing toppers to brand them up.

Val is our production supervisor and she is aided by her deputy, Becci. Between them they make sure that everything is baked, decorated, packed and dispatched on time every day. They are always first in and the last to go home!

Becci, Georgie, Robert, Kirsty all initially joined us as Food Production apprentices and along with Faith, Sarah and Megan they all work hard to make sure your brand looks and tastes great!



We are proud to be a Chorley business, please see this video showing the wonderful area where your products are made.