Our Story & People


Eat My Logo is housed in a 9,000 square foot bakery and every week our team create tens of thousands of Edible Logo Branded products that are sent to hundreds of locations across the UK and beyond.

We are very proud of our bakery where we use a combination of high-tech equipment and good old fashioned people power to make the best products we can to help you promote your brand in a fun and tasty way.

Meet the Eat My Logo Team

Our team work extremely hard every day with big smiles on their faces and we are very proud of every single one of them.

Each week our sales team deal with hundreds of enquiries from new and regular customers across the UK. These enquiries result in orders for tens of thousands of bespoke of edible branded products which our bakery team produces to be sent to hundreds of UK locations on a daily basis.

As a business we are really passionate about developing the Eat My Logo team and giving opportunities to young people.

Eat My Logo Founders

The Founders – Ruth and Andrew Poar

Eat My Logo was formed when in 2014 a local businessman came into Ruth Poar’s Celebration Cake Shop and asked for some logo branded cupcakes to promote his business. This order sowed the seeds for what was to come next and shortly afterwards Eat My Logo was born.

Before Eat My Logo Ruth was originally a primary school deputy head and then the owner of her Celebration Cake business called Cakes by Ruth and Andy worked in various corporate sales and management roles in the Telecoms Industry.

Since 2014 they have learnt masses from launching Eat My Logo and turning the business into the UK’s leading supplier of baked edible promotional merchandise. People often ask them about the challenges of running a business as a husband-and-wife team, but they claim it has been a great experience for both of them. Honestly!!

Sales & Marketing Team

Our friendly and helpful sales team is made up of Jasmine and Kristina and are managed by Amy. They specialise in helping our customers choose the perfect product for their use, and they’re experts on all things Eat My Logo!

Narise and Daniel make up our marketing team, spreading out message far and wide and helping new customers to find us! Daniel also manages Business Development within the company.

Amy and Daniel joined as apprentices 5 years ago and now hold senior management positions!

The team take great pride in ensuring that all enquires are dealt with quickly and efficiently and we always get fantastic feedback about our customer service.

Production Team

Our production team work hard every day baking tens of thousands of cakes and biscuits as well as printing all of the icing toppers to brand them up. As we’ve scaled up, the team has been steadily growing, and is now made up of Faith, Kirstie, Kendy, Becci, Georgie, Sarah, Rob, Kev, SJ and Lee.

Becci, Georgie, Rob and Kirstie all initially joined us as Food Production Apprentices and have grown with the business. Rob is now our Head Baker and Georgie is a team leader for the production team.



We are proud to be a Chorley business, please see this video showing the wonderful area where your products are made.

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