For catering businesses, continually evolving their food offering is essential to keeping customers engaged and expectations high. Innovation, creativity, and the ability to tap into cultural moments all play a key role in delivering memorable dining experiences — particularly in environments such as education, where engagement is just as important as nutrition.
Harrison Catering, a leading provider of catering services across education sites in the UK, understands the value of themed menus in creating excitement and interaction among students. Throughout the year, they regularly incorporate themed and event-based food days into their menus, helping to bring a sense of occasion to everyday dining.
One such example was World Book Day in early 2022, where more than 30 sites across the UK took part in a coordinated themed initiative. The goal was to engage students in a fun, creative way that tied into the wider celebration of reading and storytelling.
Each site freshly baked its own cupcakes on-site, providing a high-quality base product. Once prepared, the cupcakes were topped with buttercream and finished with custom-designed, logo-branded edible toppers that reflected the World Book Day theme. These toppers transformed a simple baked item into something far more visually exciting and relevant to the occasion.
Eat My Logo supplied over 10,000 edible toppers to Harrison Catering’s sites nationwide, ensuring design consistency while allowing each location to deliver a unified, themed experience. The toppers enabled catering teams to elevate their presentation with minimal additional effort, turning everyday menu items into eye-catching, themed treats that resonated with both students and staff.
The result was a highly engaging campaign that not only enhanced the dining experience but also encouraged participation, conversation, and enjoyment across multiple sites — demonstrating how simple, branded edible elements can make a significant impact at scale.