Case Studies

Case Study: Product Launch? That Calls for Ice Cream

When a well-known make-up brand approached artisan Ice Cream company Oliphant and Pomeroy, they were searching for something special to enhance their product launch at a high-end store. Turns out, ice cream is even more effective with the addition of a logo printed topper!

Oliphant and Pomeroy approached us, looking for a printed topper solution that would work effectively with ice cream, and would include their clients branding in an eye-catching way. Our team had a think, and proposed a completely bespoke product, printed as per their design and cut into the shape of the hello kitty artwork.

We were happy to help, providing bespoke ‘Hello Kitty’ toppers to be applied to each Ice Cream, helping generate interest in the brands new product offering. The end client was thrilled with the results and enjoyed a successful campaign as a result of their ‘out of the box’ thinking.

Introducing branding to food offerings has a unique effect, with recipients associating the brand with a positive emotion. The store enjoyed social media engagement as a result of the branded ice creams, and their store enjoyed increased footfall as part of the launch event.

Our toppers have been used by many ice cream-related businesses and have been an effective way to increase engagement at events. Previous uses have included complimentary ice creams given to nurses as part of an NHS staff engagement drive.

Interested in enhancing your occasion with the help of toppers?

Talk to us about your aims, and we’ll help you create maximum impact

enquire now

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