When a client approached us with the question, “Can you turn your cookies into hearts?”, it was immediately clear that this was not a standard order. The request was tied to the release of the new Wuthering Heights movie, and the client wanted something bespoke that would feel creative, memorable, and closely connected to the occasion. Rather than choosing an off-the-shelf product, they were looking for a tailored solution that would help bring the campaign to life in a more distinctive and meaningful way.
At the centre of the brief was a simple but ambitious idea: transform our existing cookies into heart shapes to reflect the theme and tone of the release. It was a charming concept, but from a production point of view, it came with real uncertainty. This was not something we had done with this particular product before, and there was no guarantee that the cookie dough would bake successfully in a new format. A change in shape might seem straightforward, but in practice, it can affect everything from consistency and structure to finish and overall presentation. The biggest question was whether the cookies would actually hold their shape well enough to meet the standard required for a client project of this scale.
For some suppliers, that uncertainty would have been enough to stop the project before it started. It would have been easy to say that the product was not designed for that kind of adaptation, or to suggest a more conventional alternative instead. But that is not how we approach creative briefs.
Rather than focusing on why it might not work, we focused on whether it could be made to work.
Our response was simple: let’s test it.
From there, the project became a process of development, refinement, and problem-solving. We carefully explored how to adapt the product while preserving the quality, appearance, and consistency our client would expect. Because this was a completely new variation, it was important to validate the idea properly rather than make assumptions. The heart shape needed to be more than just possible — it needed to be reliable, visually effective, and suitable for production at volume.
Through careful development and testing, we achieved exactly that. The cookies held their heart shape successfully, giving us confidence that the concept could move forward without compromising the quality of the final product. What began as an untested idea quickly became a viable and exciting bespoke offering.
Once the shape was proven, the order proceeded, resulting in the production of 1,500 bespoke heart-shaped cookies. These were distributed across three UK locations, making the campaign not only creative in concept but substantial in scale. One of the standout elements of the project was delivery to Warner Bros. Studio, adding even greater significance to the brief and highlighting the importance of executing every detail to a high standard.
The final result was about much more than producing a custom biscuit shape. It was about helping a client bring an idea to life in a way that felt relevant, thoughtful, and fully aligned with a major film release. The bespoke heart-shaped cookies added personality and originality to the campaign, turning a simple product into something much more engaging and memorable for the people receiving it.
This project is a strong example of how we go beyond our standard offering to create something truly tailored for our clients. We did not simply process an order based on what already existed. We worked collaboratively, explored a new idea, tested its feasibility, and developed a finished product that delivered both creatively and operationally.
In the end, we did more than fulfil a brief. We partnered with the client to innovate, adapt, and deliver something meaningful — a bespoke product created specifically for a major release, and one that demonstrated exactly what is possible when creativity is matched with a willingness to find solutions.