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Our Story & People

Founded in 2014, we are the longest-established supplier of branded baked goods and confections! In fact, we are celebrating 10 years in business this year, having worked with thousands of customers on so many unique projects during our time so far.

Throughout our incredible 10-year journey, we have amassed an impressive collection of accolades, including 2 Red Rose Awards, 3 BPMA Product Awards, 1 EVA Award, Downtown Lancashire’s Best Newcomer of the Year in 2016, and numerous others.

Inside Our Bakery

At Eat My Logo we are now housed in a 9,000 square foot bakery and every week our team create tens of thousands of Edible Logo Branded products that are sent to hundreds of locations across the UK and beyond.

We are very proud of our bakery where we use a combination of high-tech equipment and good old fashioned people power to make the best products we can to help you promote your brand in a fun and tasty way.

Eat My Logo Team

Our team work extremely hard every day with big smiles on their faces and we are very proud of every single one of them.

Each week our sales team deal with hundreds of enquiries from new and regular customers across the UK. These enquiries result in orders for tens of thousands of bespoke of edible branded products which our bakery team produces to be sent to hundreds of UK locations on a daily basis.

As a business we are really passionate about developing the Eat My Logo team and giving opportunities to young people.

The Founders – Ruth and Andrew Poar

Eat My Logo was formed when in 2014 a local businessman came into Ruth Poar’s Celebration Cake Shop and asked for some logo branded cupcakes to promote his business. This order sowed the seeds for what was to come next and shortly afterwards Eat My Logo was born.

Before Eat My Logo Ruth was originally a primary school deputy head and then the owner of her Celebration Cake business called Cakes by Ruth and Andy worked in various corporate sales and management roles in the Telecoms Industry.

Since 2014 they have learnt masses from launching Eat My Logo and turning the business into the UK’s leading supplier of baked edible promotional merchandise. People often ask them about the challenges of running a business as a husband-and-wife team, but they claim it has been a great experience for both of them. Honestly!!

Sales & Marketing Team

Our fantastic Sales team is made up of Jasmine, Kristina, Ady, and Katie – who deal with our customer enquiries daily. They specialise in helping our customers choose the perfect product for their use, and they’re experts on all things Eat My Logo!

Narise is our brilliant Marketing Executive, who takes charge of all areas of digital marketing, including updating our website and making sure our customers are aware of what’s going on with our product offering.

Many of our team within both the office and production teams joined us as apprentices, and have progressed into other roles within the business.

Production Team

Our production team work hard every day baking tens of thousands of cakes and biscuits as well as printing all of the icing toppers to brand them up. As we’ve scaled up, the team has been steadily growing, and is now made up of Faith, Kirstie, Danni, Sarah, Kev, SJ and Lee. Rob is now our Head Baker and Georgie is the team leader for the production team.

Many of our team within both the office and production teams joined us as apprentices, and have progressed into other roles within the business.