Our Story & People

Established in 2014, we are proud to be the longest-standing supplier of corporate-branded baked goods and confections in the industry. With more than a decade of experience, we’ve partnered with thousands of clients to bring a wide range of creative, custom projects to life. Our expertise, reliability, and passion for quality have made us a trusted choice for businesses looking to make a lasting impression.

Throughout our remarkable journey, we have earned an outstanding array of accolades, reflecting our commitment to quality, creativity, and exceptional service. These include 2 Red Rose Awards, 3 BPMA Product Awards, 1 EVA Award, Downtown Lancashire’s Best Newcomer of the Year in 2016, and numerous others.

Inside Our Bakery

At Eat My Logo, we operate from our purpose-built 9,000-square-foot bakery, where our talented team produces tens of thousands of edible logo-branded products each week. These bespoke creations are delivered to hundreds of locations across the UK.

We’re incredibly proud of our bakery, where cutting-edge technology works hand in hand with skilled craftsmanship. By combining high-tech equipment with good old-fashioned dedication and expertise, we create exceptional products designed to showcase your brand in a fun, memorable, and delicious way.

Eat My Logo Team

Our team works tirelessly every day, always with enthusiasm and a smile, and we couldn’t be prouder of every single one of them.

Each week, our sales team manages hundreds of enquiries from both new and returning customers across the UK. These conversations turn into orders for tens of thousands of bespoke, edible branded products, expertly crafted by our bakery team and dispatched daily to locations nationwide.

As a business, we are deeply passionate about developing the Eat My Logo team and creating meaningful opportunities for young people to learn, grow, and thrive within our industry. We achieve this through dedicated apprenticeship programs, designed to support long-term growth while equipping our employees with practical skills and knowledge they can immediately apply in their roles.

Photographed is the Eat My Logo team including production and office staff

The Founders – Ruth and Andrew Poar

Eat My Logo began in 2014 when a local businessman walked into Ruth Poar’s Celebration Cake Shop and requested some logo-branded cupcakes to promote his business. That single order planted the seed for what would soon grow into Eat My Logo.

Before founding the company, Ruth was a primary school deputy head before running her own celebration cake business, Cakes by Ruth, while Andy built his career in various corporate sales and management roles within the telecoms industry.

Since 2014, they have learned an incredible amount from launching Eat My Logo and transforming it into the UK’s leading supplier of baked, edible promotional merchandise. Many people ask about the challenges of running a business as a husband-and-wife team, but Ruth and Andy say it has been an immensely rewarding experience for both of them—truly, honestly!

Sales & Marketing Team

Our fantastic Sales team is made up of Jasmine and Amy, supported by our admin assistant Grace – who deal with our customer enquiries daily. They specialise in helping our customers choose the perfect product for their use, and they’re experts on all things Eat My Logo!

Narise is our brilliant Marketing Executive, who takes charge of all areas of digital marketing, including updating our website and making sure our customers are aware of what’s going on with our product offering.

Many of our team within both the office and production teams joined us as apprentices, and have progressed into other roles within the business.

Production Team

Our production team work hard every day baking tens of thousands of cakes and biscuits as well as printing all of the icing toppers to brand them up. Rob is now our Head Baker and Georgie is the team leader for the production team.

Many of our team within both the office and production teams joined us as apprentices, and have progressed into other roles within the business.