Our Story

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Eat My Logo is a family run bakery based in Chorley, Lancashire and we specialise in producing high quality edible branded merchandise that enables businesses to promote their brand in a fun and tasty way.

Our cakes, cupcakes, biscuits and flapjacks are all cake shop quality and are made using the best quality ingredients. After all, if you are putting your branding on an edible product it needs to both look good and taste great!

We offer a high level of customer service and work with businesses who want just a few dozen items up to those who require thousands delivered to multiple locations across the UK.

The business is run by husband and wife team Andrew and Ruth Poar. Andrew and Ruth are very passionate about Eat My Logo after setting up the business, a career change for both of them. Ruth was a primary school teacher and now heads up the creative, baking and production side. Andy left the Corporate Telecomms market place to look after the sales and marketing side of the business.

Our team work hard every day with big smiles on their faces. They love making your fantastic branded products and they especially love ‘chip Friday’ when we all sit down to chip butties for lunch.  We are strong supporters of the Apprenticeship programme and all of our team have all started with us as apprentices and moved on to full time roles.

Harry and Alfie come into the business occasionally and are officially our chief tasters, though don’t worry, we haven’t got them working in the bakery…yet!


In 2016, Eat My Logo were finalist for three business awards in the Lancashire Red Rose Business Awards.

The Red Rose Awards is the event where Lancashire business, commerce and industry are celebrated. It provides the best possible platforms to promote success, and to encourage inter-trading in the county.

Eat My Logo won two Business Awards – ‘New Business’ and ‘Retail Business’.

Winning these awards has put the ‘icing on the cake’ for the team, as they symbolise the hard work that each individual contributes in making Eat My Logo successful and the quality of the products sent out to all our customers.

Whether it is a small tray of cupcakes or thousands of boxes of cupcakes, one cake or a dozen cakes, 50 biscuits or thousands of biscuits, our team works hard to ensure every order is perfect and of course tasty!